Author name: FractionalOS

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ~ Philip Pullman, British novelist […]

Know, Like Trust isn’t enough anymore. Why you need to go beyond KLT to ATM. KLT” or “Know, Like, Trust”

What is a USP and why is it important? USP is your Unique Selling Proposition. The term was coined by

Avatar, Persona, Target Market … There are many names that you can use to describe the ‘person’ your service is

You may have heard that marketing is an art, and you may have heard that it’s a science. So which

As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” When you’re juggling so